In the context of its rebranding process, including its website and its external communications, the Cookshire Fair has been endowed with a new logo. The previous one was the work of the Newport artist, Denis Palmer. The new logo adopts a modern and refined look. The O of “expo” reminds one of a tractor wheel and, at the same time, the contour of a prize ribbon awarded during a judging competition, whether involving animals or plants. As well, the number 1 in the centre is reminiscent of the first position that the various exhibitors all covet.